Personalization in advertising refers to the use of data or consumer insights to increase an ad’s relevancy to its intended audience. This can be data related to demographic information, interests, buying intents, or behavior patterns.
Increasing the relevancy of ads and making them personalized is becoming a top priority, with 80%* of those who classify themselves as frequent shoppers say they only shop with brands who personalize their experience.
Our platform utilizes a cloud-based Artificial Intelligence that takes a multiple in depth approach to targeting behavior of potential clients looking to buy a home here by focusing on their key metrics.
